Case Study: Astound Commerce achieves European brand visibility and sales leads with Babel

Astound Commerce secures 30+ top-tier coverage pieces with Babel

Astound Commerce, a global digital commerce agency, faced the challenge of having low brand visibility in Europe despite its strong US presence. They engaged the vendor Babel to raise their profile and drive sales for their ecommerce and omnichannel strategy services.

Babel implemented a content-driven campaign for Astound Commerce, creating whitepapers with partners and using the insights for a proactive thought leadership program. This strategy, combined with seizing breaking news opportunities, resulted in over 30 pieces of top-tier coverage and thousands of whitepaper downloads. The effort successfully secured Astound a leading UK market position, generated multiple sales leads, and provided a springboard into the wider European market.

Astound Commerce