Babel PR
44 Case Studies
A Babel PR Case Study
eDesk, a specialized eCommerce support platform, faced the challenge of moving beyond its perception as a generic helpdesk to establish itself as a trusted leader in eCommerce data and CX technology. Babel PR helped them leverage their proprietary data to build trust with senior leadership and technical professionals.
Babel PR constructed a data-driven thought-leadership strategy, launching the Inbox to Income Index which weaponized eDesk's unique data. This approach secured 37 pieces of high-authority coverage, building brand visibility and ultimately helping eDesk win larger deals by demonstrating measurable ROI and strategic value.