Case Study: GfK achieves more effective global language learning with Babbel Live

GfK - Customer Case Study

GfK, a global market research company with over 13,000 employees, faced a challenge with its in-person language courses, which were ineffective due to inflexible scheduling and learners' discomfort speaking in front of colleagues. To promote better internal communication across its international teams, GfK needed a more successful solution and turned to vendor Babbel for Business.

Babbel for Business implemented its Babbel Live solution, which combined its e-learning platform with flexible, private 1:1 video lessons. This approach allowed employees to learn at their own pace and practice speaking comfortably. The vendor's usage reports provided GfK with visibility into engagement and learning progress, ensuring the program was effective and delivered a high return on investment while being easily scalable to its global workforce.

GfK

Jasmin Werblinski

Training Coordinator