Case Study: Naptime boosts average order value with BA Creative

Naptime boosts average order value by 33% with BA Creative

Naptime, an online mattress retailer, faced the challenge of an outdated website that was underperforming and a brand that needed to evolve to compete with major industry leaders. They partnered with the vendor BA Creative for a comprehensive rebrand and Shopify website redesign to modernize their aesthetic and user experience, with a core goal of increasing their average order value.

BA Creative evolved Naptime's brand identity and implemented strategic ecommerce features on Shopify, including a mattress quiz and a "Make it a Set" bundling tool. This created a more guided shopping experience that successfully increased the average order value by 33%. Following the launch, BA Creative also provided ongoing digital marketing support to ensure sustained growth.

Naptime