Case Study: Visit Jackson amplifies its music scene with B3 Creative

Visit Jackson amplifies live music with B3 Creative in seven nights-a-week coverage

Visit Jackson, a tourism organization for Jackson, Tennessee, partnered with B3 Creative to amplify the city's reputation as a vibrant music destination and showcase its diverse local music community. Their challenge was to create a cohesive movement that would attract music fans and encourage visits to explore the local scene.

B3 Creative implemented a comprehensive solution named Jackson Hidden Tracks, which included branding, a new web series called "Duck & Cover," a local artist directory, a weekly newsletter, and an active social media presence. This strategy successfully highlighted West Tennessee musicians and shared the city's hidden musical stories, establishing Jackson as a compelling hub for music and culture.

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