Case Study: Dixie builds local brand awareness and community engagement with B3 Creative

Dixie launches Jackson plant with B3 Creative

B3 Creative partnered with Dixie, a Georgia-Pacific brand, to support the launch and local brand establishment for its new manufacturing plant in Jackson, Tennessee. The challenge was to generate community awareness, foster local pride, and assist with recruitment for the new facility.

The solution from B3 Creative included a comprehensive strategy involving a local-focused website, custom branded merchandise, community billboards, event management for the groundbreaking ceremony, and social media-focused videos. This multi-faceted approach successfully generated significant local buzz, showcased the plant's workplace culture, and helped Dixie establish a strong and positive community presence in Jackson.

Dixie