Case Study: Southern Marketing Affiliates streamlines B2B eCommerce with B2Sell

Southern Marketing Affiliates modernizes B2B eCommerce, dealer portal and mobile app with B2Sell

Southern Marketing Affiliates, a major supplier of farm and agriculture machinery parts, required enhancements to its B2B eCommerce platform built on Epicor P21. Their challenges included integrating additional content into product pages, creating a feature-rich printable catalog, developing a dealer portal, and building a mobile app, all while maintaining seamless integration with their existing ERP system. They engaged B2Sell to address these needs.

B2Sell implemented its Boost enhancement feature and a Product Information Management (PIM) system to add rich content to the eCommerce site. They developed a dealer portal and a mobile app for both iOS and Android, with both solutions deeply integrated into the client's Epicor P21 ERP. This allowed for live inventory and order tracking, direct pricing from the ERP, and a unified customer experience across web and mobile, streamlining operations and enabling indirect sales.

Southern Marketing Affiliates