Case Study: Sinop CB achieves rapid, accurate catalog publishing and major time savings with B2Sell

Sinop CB - Customer Case Study

Sinop CB, a Norway‑based manufacturer and supplier, faced a fragmented, paper‑heavy catalog process with product content scattered across print catalogs, brochures, price sheets and documents, which made updates slow and labor‑intensive. To modernize and compete in European markets, Sinop CB selected B2Sell and its B2Sell Central catalog management and PIM solutions to address these challenges.

B2Sell implemented B2Sell Central and a SKU‑based Product Information Management workflow with drag‑and‑drop layout tools and custom approval flows between merchandisers, catalog managers and creative teams. As a result, B2Sell enabled faster print and web publishing, improved content accuracy, quicker distribution of up‑to‑date product information, and a measurable reduction in time spent updating marketing materials, freeing employees for other projects.

Sinop CB