Case Study: Pokus achieves 25% revenue growth and 40% more conversions with B2Metric

How AI-powered analytics transformed fintech marketing strategies, improving customer retention and engagement

Pokus, a card and app provider for payments and money transfers, faced challenges with accurately analyzing user segments, predicting user behavior trends, and optimizing its marketing strategies. To address these issues, Pokus partnered with vendor B2Metric to gain deeper insights into its customer journey.

Using B2Metric's customer journey analytics and micro-segmentation tools, Pokus was able to track user interactions and run more personalized campaigns. This solution delivered significant measurable impact, including a 25% improvement in revenue from optimized marketing budgets and a 40% increase in conversions.

Pokus