Case Study: Avis increases used car sales revenue with B2Metric

How AI-powered analytics transformed fintech marketing strategies, improving customer retention and engagement

The customer, Avis, faced significant challenges during its fleet renewal process, including optimizing the sale price of its used vehicles in a highly dynamic market and preventing fraud from third-party reseller partnerships. To address this, the vendor, B2Metric, implemented its Car Market Module and Anomaly Detection model to provide a comprehensive solution.

B2Metric's solution integrated real-time market intelligence and future price estimations to empower Avis with data-driven pricing strategies. The results were substantial, including an 18% increase in revenue from used car sales, a 50% reduction in fleet renewal time, and pricing optimization that operated with 95% accuracy.

Avis

Emre Sert

Head of PMO and Digital Transformation