Case Study: Urban Active achieves higher campaign efficiency and revenue growth with B2Metric

How AI-powered analytics transformed fintech marketing strategies, improving customer retention and engagement

Urban Active, the company behind the ULive digital fitness app, faced the challenge of effectively analyzing and forecasting trends for its diverse user segments. Their goal was to optimize marketing strategies by sending the most relevant push notifications to specific user groups, such as those interested in cardio or yoga. To address this, they turned to B2Metric and its Customer Journey Analytics service.

B2Metric provided Urban Active with advanced micro-segmentation tools and a behavioral graph to deliver hyper-personalized marketing actions. This allowed for the customization of push notifications aligned with specific user segments. The solution led to a remarkable 50% increase in campaign efficiency and a 25% boost in revenue for ULive through B2Metric's campaign optimization models.

Urban Active