Case Study: Türk Telekom achieves 20% higher income with B2Metric AI-powered analytics

How AI-powered analytics transformed fintech marketing strategies, improving customer retention and engagement

Türk Telekom, a major integrated telecommunications operator in Turkey, faced significant challenges in managing and interpreting vast amounts of customer data from multiple sources. Manually handling this data was inefficient, and the company struggled with complex user segmentation and the creation of personalized marketing campaigns, risking decreased engagement. They turned to B2Metric's Customer Journey Analytics platform to find a solution.

By implementing B2Metric's AutoML and AI capabilities, Türk Telekom automated its big data analysis and achieved precise customer micro-segmentation. This allowed for highly tailored campaigns and offers. The solution delivered a remarkable 60% increase in campaign efficiency, a 4x improvement in campaign return, and contributed to an average 20% increase in income for Türk Telekom.

Türk Telekom

Serkan Aydın

Business Analytics Manager