Case Study: Experience North East England achieves stronger travel trade bookings with b2me Tourism Marketing Ltd

Experience North East England drives a sharp rise in travel trade bookings with b2me Tourism Marketing Ltd

The customer, Experience North East England, faced the challenge of scaling supplier engagement and navigating the complexities of the international travel trade after being awarded the original DDP Pilot. They engaged the vendor, b2me Tourism Marketing Ltd, for strategic tourism delivery support.

b2me implemented a solution involving supplier workshops, one-to-one support, and guidance for internal teams. This drove massive engagement from the region's hotel and experience sector and resulted in a sharp increase in travel trade bookings. The collaboration was further recognized when Newcastle was named host city for the UKinbound 2027 Annual Convention.

Experience North East England