Case Study: Discover Northamptonshire sharpens visitor positioning with b2me Tourism Marketing

Discover Northamptonshire sharpens board positioning with b2me Tourism Marketing

The Discover Northamptonshire Board engaged b2me Tourism Marketing to address the challenge of how to present and package the county's visitor offer, seeking clarity on this complex issue and a sharper understanding of future opportunities.

b2me implemented a session that shifted the board's thinking around consumer habits and changing expectations. This work from b2me had a practical impact on the board's approach to positioning and commercial focus, providing them with clearer consumer insights for targeting and engagement, which resulted in increased confidence and direction.

Discover Northamptonshire Board