Case Study: Sugro UK achieves digital innovation and online growth with b2b.store

Sugro UK boosts digital growth with b2b.store for 90+ members and 16,000 retail stores

Sugro UK, one of the UK's largest food and beverage wholesale buying groups, faced the challenge of fostering customer loyalty in a price-driven market and overcoming technical barriers for its members. To address this, they partnered with digital solutions specialist b2b.store to innovate and enhance their digital services.

b2b.store implemented a bespoke eLoyalty rewards scheme and provided seamless eCommerce integration for Sugro's members. This solution helped the buying group achieve online growth, becoming the first in its sector to launch such digital initiatives. The partnership serviced 90 diverse members and the 16,000 retail stores they supply, significantly improving member capabilities and customer retention.

Sugro UK