Case Study: PepsiCo boosts wholesale engagement with b2b.store split testing

PepsiCo tests two product images across wholesalers with b2b.store

PepsiCo, a major food and beverage company, sought to understand online best practices within the wholesale channel. To achieve this, they partnered with the vendor b2b.store to run a series of split-testing projects using their eCommerce module.

b2b.store provided the solution by enabling PepsiCo to conduct A/B tests, such as comparing different product images with a wholesaler like Sugro. This approach gave PepsiCo valuable insight into what engaged B2B customers most effectively. The vendor's platform allowed for testing on a significant scale, providing clear data to refine their online strategies with the goal of increasing sales for all parties involved.

PepsiCo