Case Study: Mars Wrigley gains insights into retailer eCommerce usage with b2b.store

Mars Wrigley reaches 30,000 retailers across the UK and Europe with b2b.store

Mars Wrigley, a global confectionery manufacturer, sought in-depth insight into the convenience retail channel and to understand how to increase the volume and value of their online B2B sales. They invited vendor b2b.store to pitch for and subsequently conduct this research project across Europe.

b2b.store implemented a multi-faceted research solution, conducting qualitative interviews followed by a quantitative survey distributed via WhatsApp, email databases, and eCommerce portals. The vendor reached over 30,000 retailers across the UK and Europe. b2b.store combined the survey results with desk research to provide Mars Wrigley with a detailed market read that would inform their future strategic decisions.

Mars Wrigley