Case Study: Mars Wrigley builds an eB2B WhatsApp playbook with b2b.store

Mars Wrigley creates a 16-page eB2B Playbook with b2b.store

Mars Wrigley, a world-leading confectionery manufacturer, wanted to solidify its position as an eCommerce thought leader for its wholesale customers. The challenge was to provide tangible advice on emerging technologies, specifically on how to use WhatsApp Business API to increase sales. They partnered with b2b.store to create an educational solution.

b2b.store developed a comprehensive eB2B Playbook for Mars Wrigley, which included a detailed 16-page printed brochure and a top-line presentation deck. These materials served as valuable educational tools that explained the opportunity and provided guidance on using WhatsApp for business. The solution successfully armed wholesalers with the information needed to make informed decisions and positioned Mars Wrigley as a go-to source for eCommerce advice.

Mars Wrigley