Case Study: Global soft drinks brand boosts retailer engagement and store compliance with b2b.store

Global Soft Drinks Brand boosts message read rates to 73% with b2b.store

A global soft drinks brand sought to improve direct communication with independent retailers, reaffirm its brand messages, and encourage full product range compliance. It partnered with b2b.store to leverage the WhatsApp Business API for its high message read rates, a first for a major supplier in its sector.

b2b.store implemented a high-performing content strategy using its ProConnect Platform to deliver messages, gather live data, share video, and run promotions. This solution achieved a 73% message read rate and a 34% campaign redemption rate. A comparison showed retailers receiving the messages had a higher perfect store rating than those who did not, leading to increased sales and product compliance.