Case Study: BGC Wholesale achieves a 14% redemption rate with b2b.store's WhatsApp campaign

BrewBroker achieves 14% redemption with b2b.store

The customer, BGC Wholesale, the UK's largest party and gift card wholesaler, sought a new method to reconnect with lapsed customers, moving away from traditional and often ignored email communications. They partnered with the vendor b2b.store to utilize its B2B WhatsApp service for a more direct and modern approach to customer engagement.

The solution implemented by b2b.store was a targeted, incentive-led B2B WhatsApp campaign. This four-week campaign offered lapsed customers personalized discounts to encourage a return. The strategy was highly successful, resulting in a 14% voucher redemption rate and delivered a significant return on investment for BGC Wholesale.

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