Case Study: Bestway Wholesale boosts promotional reach and sales with b2b.store

Bestway Wholesale reaches 22,000 retailers and sends 625,000 WhatsApp messages with b2b.store

Bestway Wholesale, the UK's largest independent cash and carry, identified a need to increase customer engagement with its marketing promotions. They approached b2b.store to implement a solution using the WhatsApp API to create a private communication channel, aiming to get more eyes on their offers and ultimately lift sales.

b2b.store implemented a WhatsApp channel for Bestway to share weekly offers, digital brochures, and exclusive supplier promotions. The solution was a major success, growing to over 22,000 opted-in retailers and sending a peak of 625,000 messages in a month. This resulted in a new revenue stream from suppliers paying to promote on the channel and generated more spend compared to previous SMS campaigns.

Bestway Wholesale