Case Study: Barry Group achieves 91% WhatsApp open rates with b2b.store ProConnect

Barry Group achieves 91% open rates with b2b.store WhatsApp

Barry Group, a leading Irish retail food and drink wholesaler, needed an effective way to communicate deals and business updates to its 1,500+ retail customers to drive additional revenue. They partnered with b2b.store to implement its ProConnect WhatsApp Business API platform to address this challenge.

b2b.store's solution involved creating a dedicated WhatsApp channel for Barry Group to send promotional messages featuring clear copy and eye-catching imagery. This strategy achieved an exceptional 91% overall open rate, with 81% of messages being opened within the first day and 58% within the first hour, results that surpassed any other communication channel.

Barry Group