Case Study: Kincrome nearly doubles promotional sales with B2BE e-Catalogue and EDI

Kincrome - Customer Case Study

Kincrome, an Australian hardware company, wanted to develop a new and innovative promotional campaign to generate new sales channels and move clearance stock. Their key challenge was to create a fun, interactive, and urgent one-day online sale event with an efficient ordering facility. They partnered with B2BE to utilize its e-Catalogue and EDI solutions to bring this vision to life.

B2BE designed, developed, and delivered the entire "April Tools Day" website and e-Catalogue in just four weeks. The solution created a sense of excitement with timed sales sessions, leading to sales that nearly doubled forecasted targets. The vendor's EDI system also ensured orders were processed with minimal delays. The campaign's success significantly increased online customer awareness and has led to plans for further online projects with B2BE.

Kincrome

Mick Hayes

Project Team Leader