Case Study: East Coast Tropicals drives 90% online B2B orders with B2B Wave

How East Coast Tropicals Drives 90% of B2B Orders Online with B2B Wave

East Coast Tropicals, a wholesale foliage plant business, faced the challenge of operating with outdated, paper-based systems. Their orders were processed through phone calls, emails, and a non-functional website form, all of which required manual entry into their QuickBooks Enterprise system. This inefficient process consumed significant staff time. Partnering with vendor B2B Wave, they sought a modern B2B eCommerce platform to streamline operations.

B2B Wave provided a user-friendly and highly customizable online portal with a powerful, seamless integration to QuickBooks Enterprise. This solution gave their customers simplicity and product visibility, transforming their ordering process. The results were significant: 90% of customers now place orders online themselves, and 99% of all orders flow through the portal. Furthermore, a dedicated portal for their seasonal line drove a 40% increase in sales.

East Coast Tropicals

Beth Burkett

Marketing Manager