Case Study: Ella B. Candles reduces errors and boosts efficiency with B2B Wave

Ella B. Candles Reduces Errors, Slashes the Grunt Work, and Boosts Efficiency with B2B Wave

Ella B. Candles, a custom candle wholesaler, faced significant operational challenges due to its time-consuming and error-prone manual ordering process. With a vast catalog of over 10,000 SKUs and highly personalized products, their reliance on phone and email orders led to ambiguity and frequent mistakes. To support its growth, the company needed an eCommerce platform that could handle its complex product variants and streamline order management, leading them to seek a solution from vendor B2B Wave.

B2B Wave implemented its eCommerce platform, which provided Ella B. Candles with the ability to manage its complex catalog of shared SKUs and customizable variants. A key feature was the custom Build-A-Candle tool, which simplified the user experience and drastically reduced ordering errors. The results were a significant decrease in manual labor for order fulfillment, the ability to track marketing campaign performance with analytics, and a boost in customer satisfaction. Over 1,350 customers now use the platform, and the company processes an average of 200 orders per month with much greater efficiency.

Ella B. Candles

Christopher Tassy

Founder