Case Study: Coterie White Achieves Bridal Sales Growth and Operational Efficiency with B2B Wave

Coterie White Optimizes Bridal Sales with B2B Wave

a pioneering bridal sales agency called Coterie White faced significant operational challenges as it grew. Its manual processes, managed through spreadsheets and QuickBooks, were inefficient and error-prone, especially when handling the complex customizations and payment structures inherent to the bridal industry. The company needed a flexible solution to streamline its operations and support its rapid expansion, leading them to the B2B eCommerce platform from vendor B2B Wave.

B2B Wave provided a comprehensive solution with its multi-user platform that streamlined order processing and communication between retailers, sales reps, admins, and designers. This implementation eliminated redundancies, minimized errors, and provided valuable analytics. The results were substantial, including saving an estimated $200,000 annually in labor costs and processing over 2300 orders, which contributed to the company achieving $5 million in revenue within two years of using B2B Wave.

Coterie White

Christina Wettstein

Co-Founder and Director of Brand Strategies