Case Study: Brand Heroes keeps campaigns running through COVID-19 challenges with B2B Rocket

Brand Heroes books 50+ business leads in 9 months with B2B Rocket

The customer, Brand Heroes, a digital marketing firm specializing in helping B2B companies publish content to news sites, faced significant challenges when the COVID-19 pandemic halted their primary lead generation strategy of face-to-face meetings. They needed a new approach to target multiple complex segments, including small and medium-sized businesses, startups, event agencies, and Drupal users. B2B Rocket was engaged to help them adapt their sales development strategy.

B2B Rocket swiftly revised all templates, methodologies, and targeting to focus on digital outreach, including extensive A/B testing and LinkedIn nurturing campaigns. This new strategy successfully generated over 50 qualified business leads. Notably, B2B Rocket's efforts secured meetings with prestigious companies such as FOX, JTI, Macy's, Swatch, Armani, The Guardian, and CBS, helping Brand Heroes maintain its sales pipeline throughout the crisis.

Brand Heroes