Case Study: Ringilicious boosts Instagram traffic and engagement with B1 Media social media marketing

Ringilicious drives 157,015 monthly impressions with B1 Media

Ringilicious, an 18k gold chain ring concept store, wanted to build brand awareness and drive traffic to its Instagram page. They partnered with the vendor B1 Media for a social media marketing campaign to increase their online engagement and sales.

B1 Media implemented a targeted social media campaign on Facebook and Instagram. They created content in both English and Arabic, used A/B testing to optimize ad visuals, and employed custom and lookalike audiences to reach both existing and potential new customers. This strategy by B1 Media yielded significant results, including over 157,000 monthly impressions, 96,848 in reach, 1,327 clicks, and a measurable increase in both Instagram followers and sales for Ringilicious.

Ringilicious