Case Study: AliExpress achieves massive TikTok reach and follower growth with B-Young Social Media Co.

AliExpress drives 2.3 billion campaign views with B-Young Social Media Co.

The customer AliExpress, a global marketplace, partnered with the vendor B-Young Social Media Co. to launch a social media activation targeting a young audience. Their challenge was to communicate a promotional game linked to their sponsorship of the popular Brazilian TV show 'The Masked Singer' and effectively interact with users on the platform of the moment.

B-Young Social Media Co. created the #DuetoSurpresaAli campaign on TikTok, utilizing a native feature of the platform. The solution involved inviting users to interact with the show's host, Ivete Sangalo, and was amplified by 50 creators. This strategy generated over 2.3 billion campaign views, 10 thousand uses of the hashtag, 130 thousand new followers for AliExpress, and drove 500 thousand clicks to the campaign landing page.

AliExpress