Case Study: a global athletic retailer scales B2B resale and strengthens channel control with B-Stock Solutions

Global Athletic Retailer scales B2B resale from fewer than 20 jobbers with B-Stock Solutions

A global athletic retailer faced the challenge of scaling its B2B resale program for aged inventory without sacrificing channel control. Their previous process relied on a small, informal network of jobbers, which was fragmented and inefficient. To address this, they partnered with B-Stock Solutions.

B-Stock implemented a B2B resale platform where the retailer could sell inventory via competitive online auctions accessible only to approved buyers. This solution opened the inventory to a larger, curated buyer pool while enforcing export requirements to ensure channel and brand control. The partnership streamlined processes across all distribution centers, allowing for faster inventory movement and driving better recovery rates.