Case Study: GameStop grows buyer base and accelerates mobile trade-in sales with B-Stock Solutions

GameStop expands buyer base 1700% with B-Stock Solutions

GameStop faced the challenge of scaling its growing trade-in mobile phone business. Their previous method of selling large volumes to a small group of buyers at pre-negotiated prices was no longer sustainable. They partnered with B-Stock Solutions to find a more scalable solution that would increase pricing, grow their buyer base, and give them complete control over sales.

B-Stock Solutions built a branded B2B online storefront for GameStop to sell trade-in devices directly to a large network of qualified resellers. This solution led to an immediate 1700% increase in their buyer base. B-Stock's ongoing demand generation programs continue to drive new buyers to the platform, accelerating the sales cycle and transforming the process into a profitable revenue stream.

GameStop