Case Study: Wilmar Flowers achieves stronger community engagement and environmental insight with B Impact Assessment

Wilmar Flowers - Customer Case Study

Wilmar Flowers, a flowers company in Thika, Kenya, used the B Impact Assessment to evaluate its sustainability and social impact efforts. The business wanted to support East African farmers, respect their needs, and stay price competitive, but realized it needed better environmental data from suppliers and stronger community engagement.

With the help of B Impact Assessment, Wilmar Flowers identified key gaps and acted by increasing worker involvement in community relations, including volunteer time at a local orphanage and plans for more donations. The company’s B Impact Score was 51, with room for improvement across governance, workers, community, and environment compared with the average benchmark score of 80.

Wilmar Flowers

Ruth Muiruri

Director