Case Study: West Paw Design achieves stronger sustainability, culture, and community impact with B Impact Assessment

West Paw Design - Customer Case Study

West Paw Design, a certified B Corporation in the pet products industry, used the B Impact Assessment to evaluate its business practices and better align its operations with its values. The company wanted to measure success not just by profit, but by how it treats its people and the planet.

With the help of the B Impact Assessment, West Paw Design strengthened its sustainability efforts, deepened employee engagement, and increased community involvement. The result was a B Impact Score of 95.2, well above the 80-point benchmark, along with employee-led environmental initiatives that generated cost savings the company could pass on to consumers.

West Paw Design

Spencer Williams

CEO and President