Case Study: Ian Martin Group achieves stronger social and environmental performance with B Impact Assessment

Ian Martin Group - Customer Case Study

Ian Martin Group, a project staffing services company in Oakville, Canada, used the B Impact Assessment to better understand and improve its social and environmental performance. CEO Tim Masson said the tool raised challenging questions and provided a clear metric for management to measure and improve over time.

Using the B Impact Assessment, Ian Martin Group became a B Corp and introduced an “open book” approach to financial metrics, along with a Stewardship Council focused on stakeholder impact. The company also expanded employee and candidate engagement through initiatives like Kiva microloans. Its B Impact Score rose from a baseline of 80 to 89, with stronger results in governance, workers, and community.

Ian Martin Group

Tim Masson

Chief Executive Officer