Case Study: Dancing Deer Baking Company achieves stronger social and environmental impact with B Impact Assessment

Deer Baking Company - Customer Case Study

Dancing Deer Baking Company, a Boston-based manufacturer of all-natural baked goods and gifts, used the B Impact Assessment to evaluate its corporate citizenship and social impact. The company found it was doing many positive things, but the assessment highlighted opportunities to improve supplier practices, employee volunteer engagement, and other areas tied to its mission.

With guidance from the B Impact Assessment, Dancing Deer Baking Company implemented several changes, including adding a health advocate benefit for employees, offering 4 hours of paid volunteer time, launching a non-GMO cookie line, and incorporating as a benefit corporation. The company’s B Impact Score was 64, with strong results in environment and governance, and the assessment helped drive meaningful mission-aligned improvements.

Dancing Deer Baking Company

Frank Carpenito

CEO