Case Study: Ben & Jerry's achieves deeper social and environmental performance insights with the B Impact Assessment

A B Impact Assessment Case Study

Preview of the Ben & Jerry's Case Study

Ben & Jerry's - Customer Case Study

Ben & Jerry’s, a Burlington-based ice cream manufacturer, has long tracked its social and environmental performance, but it wanted a better way to compare itself with other companies and deepen its practices in areas like HR and supply chain. Using the B Impact Assessment, the company sought clearer insight into how its social mission and operations stacked up against best practices.

B Impact Assessment helped Ben & Jerry’s identify opportunities for improvement and inspired the company to extend the assessment approach to its Scoop Shops and franchise partners. The result was a stronger framework for engaging suppliers and franchises around its mission, with Ben & Jerry’s earning a B Impact Score of 89, above the 80 average for other businesses.


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Ben & Jerry's

Rob Michalak

Director of Social Mission


B Impact Assessment

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