B Impact Assessment
20 Case Studies
A B Impact Assessment Case Study
Asilia Africa, a hospitality and eco-tourism company in Arusha, Tanzania, wanted to better measure and communicate its positive impact across wildlife and nature conservation areas. It used the B Impact Assessment to identify strengths and improvement areas, and to articulate its impact approach to partners and guests in a fragmented East African tourism industry.
B Impact Assessment helped Asilia Africa embed positive impact goals into its management cycle, reporting structures, and departmental metrics, with SMART commitments across all teams. The company achieved a B Impact Score of 137, far above the average business score of 80, with strong results across governance, workers, community, and environment.
Jeroen Harderwijk
Director