Case Study: Tangle Teezer builds a community for every hair type with b. the communications agency

Tangle Teezer reaches 2B+ people with b. the communications agency

The customer, Tangle Teezer, aimed to build a diverse and multi-faceted brand community to elevate its profile. The vendor, B. The Communications Agency, was engaged to achieve this through strategic communications and marketing initiatives.

B. The Communications Agency implemented a solution leveraging earned media, influencer marketing, strategic partnerships, and creative consumer activations. Over an 18-month partnership, the results were significant, including 1.2K total media hits, over £1.2M in advertising value equivalent (AVE), and a total reach exceeding 2 billion people.

Tangle Teezer