Case Study: Leading Market Research Firm understands cola brand purchasing priorities with Azure Knowledge Corporation

Leading Market Research Firm - Customer Case Study

Azure Knowledge Corporation supported a leading Market Research firm with a quantitative consumer and retail study focused on a cola brand’s customer churn rate and purchasing priorities versus other beverages in the USA. The project used online and CATI data collection to reach purchasing decision makers and influencers.

Azure Knowledge Corporation completed more than 600 interviews across the US, handled Confirmit programming, and delivered final recruits in real time. The project was finished in three-fourths of the allocated time, meeting the client’s expectations and earning strong praise from the end customer.