Case Study: Leading Market Research Firm measures media brand awareness with Azure Knowledge Corporation

Leading Market Research Firm - Customer Case Study

Leading Market Research Firm worked with Azure Knowledge Corporation to support an international media programming study in the USA, aiming to measure brand awareness of different media service providers among diverse ethnic audiences. The challenge was to collect reliable feedback from Chinese, Russian, Filipino, South Asian, Korean, and Vietnamese respondents within a tight timeframe.

Azure Knowledge Corporation delivered a quantitative survey using a mix of phone-to-web and web-based data collection. With a multilingual, multicultural team of project managers and interviewers, Azure Knowledge Corporation completed more than 500 surveys in 15 days and presented the findings in tabulated form, enabling the client to receive the study results on schedule.