Case Study: Leading Market Research Firm gains insights into children's cartoon viewing habits with Azure Knowledge Corporation

Leading Market Research Firm - Customer Case Study

Leading Market Research Firm, a market research customer in India and the Philippines, needed to better understand which cartoon channels children watch and their TV viewing habits. Azure Knowledge Corporation supported the study with a quantitative survey service designed to capture responses directly from children, in the presence of their parents, across both geographies.

Azure Knowledge Corporation executed the research using face-to-face street intercepts and phone-based data collection in the respondents’ spoken languages, supported by multilingual, multicultural interviewers and dedicated project managers. Azure completed over 200 surveys in 10 days and delivered the findings in tabulated form, enabling the client to receive the study within the planned timeframe.