Case Study: Leading Market Research and Consulting Firm gains real-time retail insights in Russia with Azure Knowledge Corporation

Leading Market Research and Consulting Firm - Customer Case Study

Leading Market Research and Consulting firm needed to understand which motor-oil product factors influence retail trade in the automotive industry across Russia, with a focus on trade influencers in customer-facing roles. To support the project, Azure Knowledge Corporation provided quantitative research services using CATI and face-to-face self-completion methods.

Azure Knowledge Corporation conducted more than 100 interviews across Russia, primarily in Moscow, and gave the client access to its Re-portal tool for real-time visibility into project progress. The Azure Knowledge Corporation team delivered the data collection and processing on a time-critical schedule, meeting the client’s expectations and project timelines.