Case Study: Leading Global Healthcare MR Agency evaluates new drug packaging and product concepts with Azure Knowledge Corporation

Leading Global Healthcare MR Agency - Customer Case Study

Azure Knowledge Corporation worked with a leading global healthcare MR agency that needed support for a new product evaluation and packaging research initiative. The client wanted to introduce a new generic drug and fixed dose combination (FDC) for oral treatment of Type II diabetes, hypertension, and high LDL cholesterol, while also testing new packaging concepts and gauging reactions from healthcare professionals and pharmacists across India, Japan, China, and Korea.

Azure Knowledge Corporation designed the research and sampling plan, created the discussion guide and show cards with the client, and delivered in-person interviews along with data processing, validation, and tabulation. Using a dedicated India-based project management team and delivery teams across the four markets, Azure Knowledge Corporation provided multi-lingual, multi-time-zone support and delivered findings that helped answer key questions about the new product and packaging concepts.