Case Study: Leading Global Consumer Product Goods Consulting Firm advances shopper insights with Azure Knowledge Corporation

Leading Global Consumer Product Goods Consulting Firm - Customer Case Study

A leading global consumer product goods consulting firm engaged Azure Knowledge Corporation to better understand shopper insights and the path to purchase across key CPG categories. The client needed to identify the ideal category definition and segmentation, channel dynamics, shopper profile, shopper mission, and shopper behavior for coffee, instant noodles, chocolates, and maternal milk products across multiple channels in India, China, and Indonesia.

Azure Knowledge Corporation delivered a multi-market shopper research study using video interviews, exit interviews, and in-store interviews across 9 cities in India, 8 cities in China, and 4 cities in Indonesia. The project provided the client with a clearer view of category and channel behavior, though no specific quantitative results or measurable business impact were provided in the case study.