Case Study: Leading Global Consumer Goods Company gains shopper behavior insights in India with Azure Knowledge Corporation

Leading Global Consumer Goods Company - Customer Case Study

Leading Global Consumer Goods Company partnered with Azure Knowledge Corporation to better understand shopper behavior in India across key categories. The company wanted to analyze channel dynamics, shopper profiles, shopping missions, purchase journeys, and category behavior for products such as coffee, instant noodles, and chocolates.

Azure Knowledge Corporation delivered a multi-method shopper research program, including 3,500 in-store/exit interviews across 166 outlets in nine major cities, 300 accompanied shopping trips, 17 focus group discussions, and 20 video interviews with female shoppers. The study successfully identified the ideal category definitions and segmentation for the target categories across channels, supported by a multilingual, multiculturally trained field team and end-to-end project management.