Case Study: Global MR Agency gains CXO insights on climate change and sustainability with Azure Knowledge Corporation

Global MR Agency - Customer Case Study

Global MR Agency, a leading global market research firm, wanted to understand business leaders’ perceptions of climate change and sustainability across the UK and Ireland. To support this effort, Azure Knowledge Corporation used phone-based data collection to conduct interviews with CXOs at companies with revenues over £500 million, focusing on clean tech, renewable/green energy, and related technologies.

Azure Knowledge Corporation interviewed 180 C-level executives across multiple industries, using specialist interviewers to facilitate in-depth discussions and gather actionable insights. The project was managed by dedicated project managers and interviewers from Azure’s India center and was completed across all countries within the allocated timeframe.