Case Study: Global MR Agency achieves successful automobile design evaluation with Azure Knowledge Corporation

Global MR Agency - Customer Case Study

Global MR Agency worked with Azure Knowledge Corporation to support a global automobile manufacturer in evaluating the design of a new entry-level hatchback for India. Using phone-based recruitment for a car clinic and subsequent focus group discussion, the team aimed to understand unmet needs, benchmark the product against competitors, and test marketing messages and design.

Azure Knowledge Corporation recruited 10 respondents across five B-segment car models, managed the full study end to end, and arranged travel for participants to the client’s location outside India. The research helped finalize the car’s design and messaging, and the insights were implemented before launch, contributing to a successful market introduction.