Case Study: a top global market intelligence firm gains IT budget and spending insights with Azure Knowledge Corporation

Global Market Intelligence Firm - Customer Case Study

Azure Knowledge Corporation worked with a top global market intelligence firm on an IT Budget and Spending Study. The customer needed primary research for a syndicated study to understand IT budgets and spending across large enterprises in key APAC and European countries, including stakeholder views on ROI from IT investments and the buying patterns for hardware, software, and services.

Azure Knowledge Corporation provided multilingual phone-based data collection for the project. Using a dedicated team of project managers and multilingual, multicultural interviewers, Azure Knowledge Corporation completed 250 interviews across 10 countries within the allocated timeframe, reaching companies with more than USD 100 million in revenue and at least USD 1 million in annual IT budget.