Case Study: Leading Global Market Research Firm measures sports brand strength with Azure Knowledge Corporation

A Leading Global Market Research Firm - Customer Case Study

Azure Knowledge Corporation supported a leading Global Market Research Firm with a consumer and retail sports brand strength study across Egypt, Nigeria, and Saudi Arabia. The client needed to measure brand strength and related opinions among teens and young adults through a blinded, unaided central location test (CLT) that would not mention sports, presenting it simply as a brand study.

Azure Knowledge Corporation implemented a 15-minute self-administered online survey, with respondents randomly screened and recruited at central locations or sports facilities, then directed to a computer or tablet to complete the interview. Azure’s Data Collection team delivered the project successfully within the required timelines, meeting the client’s research and fieldwork objectives.