Case Study: Adobe Workfront improves customer experience with Azuqua

Workfront Improves Customer Experience by Connecting Key Apps with Azuqua

Adobe Workfront needed a better way to connect its customer-facing apps and teams, because critical information was trapped in separate cloud tools and slow, disconnected processes were hurting response times and customer experience. The company turned to Azuqua, an app integration platform, to help automate workflows across systems like Salesforce and Workfront.

With Azuqua, Adobe Workfront automatically creates implementation projects in Workfront when deals are marked won in Salesforce, keeps key data synchronized between systems, and routes negative NPS responses to an executive for follow-up. The result is faster handoffs, better cross-team visibility, and stronger customer feedback management; in one process, detractor responses are assigned for customer outreach within four hours.

Adobe Workfront

Elise Chou

Senior Operations Manager